ABOUT OUR BRAND
WA:IT is a symbiosis of two cultures: Japanese and Italian.
A mindful clean beauty culture.
Grounding & Nervous System Regulation
- Aromatherapy
- Rituals
- Botanical Alchemy
Clean Luxury Without Compromise
- Cruelty Free
- Vegan
- Italian Craftsmanship
- Genderless
Long-Lasting, Sophisticated Naturals
- Sustainable
- Nature-Inspired
- Non-Toxic
Meet the Founder
Raffaella Grisa
Founder & Creative Director
Born in Italy in 1971, graduated in engineering from the polytechnic university of turin, raffaella grisa has built a career as a consultant, leveraging her engineering background mainly in the far east. Raffaella's personal story is crucial to understanding the dna of her brand .
Driven by a passion for sustainability and natural beauty, she has crafted a unique product line that nourishes both the body and spirit. Under her leadership, WA:IT became the first european beauty brand to achieve carbon negative status in 2021.
Raffaella’s vision is to inspire mindful self-care and sustainable living through thoughtfully crafted beauty rituals.
Carbon-Negative Since 2021
Italian Craft + Japanese Mindfulness
Slow Beauty Philosophy
Happy Customers
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WA:IT perfumes are unlike anything I've tried before. HITO has this calming, grounding energy that somehow makes my day feel more centered.
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I was skeptical at first about a fragrance being more than just a scent, but HARU completely changed my perspective. It feels like a gentle ritual every morning.
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The skincare and perfumes from WA:IT are thoughtfully designed. I appreciate the mindfulness behind each product. OMNI+ is now part of my daily ritual.