About Us
ABOUT OUR BRAND
WA:IT is a symbiosis of two cultures- Japanese and Italian. A mindful clean beauty culture.
SUSTAINABLE
NATURE-INSPIRED
AROMATHERAPY RITUALS
BOTANICAL ALCHEMY
GENDER-NEUTRAL
NON-TOXIC
CRUELTY FREE
VEGAN
ITALIAN CRAFTSMANSHIP
WA:IT is a holistic beauty and wellness brand that blends Italian craftsmanship with Japanese mindfulness. Focused on sustainability, natural ingredients, and timeless rituals, WA:IT creates unique products that nurture the mind, body, and soul, inspiring a more mindful and harmonious lifestyle.
OUR FOUNDER
Our Founder
Raffaella Grisa
Born in Italy in 1971, graduated in engineering from the polytechnic university of turin, raffaella grisa has built a career as a consultant, leveraging her engineering background mainly in the far east. Raffaella's personal story is crucial to understanding the dna of her brand .
Driven by a passion for sustainability and natural beauty, she has crafted a unique product line that nourishes both the body and spirit. Under her leadership, w a : i t became the first european beauty brand to achieve carbon negative status in 2021.
Raffaella’s vision is to inspire mindful self-care and sustainable living through thoughtfully crafted beauty rituals.