WA:IT

WA:IT IS MADE TO ELEVATE
THE PERCEPTION OF NATURAL BEAUTY

WELCOME TO WA:IT BOTANICAMENTE
WHERE NATURE MEETS BEAUTY

WA:IT IS A SYMBIOSIS OF TWO CULTURES – JAPANESE AND ITALIAN.

WA:IT IS A CLEAN-MINDFUL-SUSTAINABLE-BOTANICAL BEAUTY BRAND.​

TO FEEL IT, YOU HAVE TO WA:IT AND COMPREHEND THAT THE ETERNAL BEAUTY IS IN THE MOMENT.

WA:IT IS A CARBON NEGATIVE BEAUTY BRAND

WE LOVE OUR MOTHER EARTH

W A : I T
Italian slow beauty brand

Our strength lies not only in the exceptional quality of raw materials and product effectiveness but also in our commitment to sustainability. WA:IT became the first European beauty brand to achieve Net Carbon Negative status in 2021 with the support of Cornell University. The holistic wellness brand embodies a unique fusion of two cultural philosophies, with "WA" representing Japanese values of peace and harmony and "IT" symbolizing Italian aesthetics.

NEW LAUNCH

THE LIGHT THAT GUIDES YOU COMES FROM WITHIN. INHALE.

[TŌKA] 

The act of igniting a TŌKA candle is an intimate sensory expedition. The tactile experience of the intentionally textured surface of the crackle-finished vessel, coupled with the warm radiance of the flame, seamlessly intertwines with the fragrance, evoking an elixir for the olfactory senses.

TOKA_candle_terracotta_container

SHOP FOR 

WA:IT OMNI Glowing Oil – Natural Japanese Beauty Elixir for Radiant Skin
WA:IT OMNI Glowing Oil – Natural Japanese Beauty Elixir for Radiant Skin
WA:IT

OMNI Glowing Oil – Natural Japanese Beauty Elixir for Radiant Skin

Regular price $115.00
Sale price $115.00 Regular price
Unit price
WA:IT OMNI + Multi-Purpose Oil - Glowing Skin Revitalizer
WA:IT OMNI + Multi-Purpose Oil - Glowing Skin Revitalizer
WA:IT

OMNI + Multi-Purpose Oil - Glowing Skin Revitalizer

Regular price $90.00
Sale price $90.00 Regular price
Unit price
WA:IT OFURO Cleansing Balm - Multi-Purpose Daily Double Cleanser with Yuzu and Tsubaki Seed Oil
WA:IT OFURO Cleansing Balm - Multi-Purpose Daily Double Cleanser with Yuzu and Tsubaki Seed Oil
WA:IT

OFURO Cleansing Balm - Multi-Purpose Daily Cleanser

Regular price $78.00
Sale price $78.00 Regular price
Unit price
WA:IT B-SOFFICE Moisturizing Butter - Velvety Hydration with Yuzu and Tsubaki Seed Oil
WA:IT B-SOFFICE Moisturizing Butter - Velvety Hydration with Yuzu and Tsubaki Seed Oil
WA:IT

B-SOFFICE Moisturizing Butter - Velvety Hydration

Regular price $78.00
Sale price $78.00 Regular price
Unit price
TRAMONTO:SUNSET Evening Incense by WA:IT - Embrace Tranquility with Powdery Floral Aromatherapy
TRAMONTO:SUNSET Evening Incense by WA:IT - Embrace Tranquility with Powdery Floral Aromatherapy
WA:IT

TRAMONTO:SUNSET evening incense - Embrace Tranquility

Regular price $55.00
Sale price $55.00 Regular price
Unit price
WA:IT Morning incense Elevate Your Morning Ritual with Italian Aromatherapy
WA:IT Morning incense Elevate Your Morning Ritual with Italian Aromatherapy
WA:IT

ALBA:DAWN morning incense Elevate Your Morning Ritual

Regular price $55.00
Sale price $55.00 Regular price
Unit price
WA:IT HITO Eau de Parfum - Captivating Natural Fragrance for Pure Soul Experience
WA:IT HITO Eau de Parfum - Captivating Natural Fragrance for Pure Soul Experience
WA:IT

HITO Perfume - Captivating Natural Fragrance for Pure Soul Experience

Regular price $50.00
Sale price $50.00 Regular price
Unit price
WA:IT HARU Eau de Parfum - Embrace Rebirth with the Fragrance of New Beginnings
WA:IT HARU Eau de Parfum - Embrace Rebirth with the Fragrance of New Beginnings
WA:IT

HARU Eau de Parfum Embrace Rebirth with the Fragrance of New Beginnings

Regular price $175.00
Sale price $175.00 Regular price
Unit price

OUR PERFUMES

Fragrance that elevates from one entity to another
HARU | HITO

Explore the Collection Explore the Collection

SHOP SKINCARE

Skin is the Human's body largest Organ
GET RADIANT SKIN

Explore our Skincare Explore our Skincare

SOOTHING INCENSE STICKS

W A : I T PRESS FEATURE

OUR VALUES

Swift Shipping

Swift Shipping On all Orders

Money Guarantee

Within 30 days for an exchange.

Flexible Payment

Pay with Multiple Credit Cards

Online Support

24 hours a day, 7 days a week