OUR VALUES

• WE BELIEVE IN THE HEALING POWER OF A SCENT AND SIGHT.

• WE BELIEVE IN THE NATURE AND NATURAL PROCESSES OF LIFE.

• WE WANT TO PRESERVE NATURE AND KEEP SUSTAINABILITY IN MIND WITH EACH STEP WE TAKE AND THE DECISION IT MAKES.
  
  We strive to create beauty and personal care products that have minimal impact on the planet and promote ethical practices throughout all our supply chains.
  WA:IT is the first carbon negative European beauty brand. Our company, based and producing in Italy, prioritizes environmentally friendly and socially responsible practices throughout its entire product lifecycle. This includes sourcing eco-friendly ingredients, using sustainable packaging, minimizing carbon footprint, promoting ethical production, and fostering positive impacts on communities. Being carbon negative WA:IT takes sustainability to the next level by not only aiming to reduce our carbon footprint but also actively removing more carbon dioxide from the atmosphere than we emit.
  
  

KEYPOINTS:

• ETHICAL SOURCING AND HARVESTING PROCESSES

• SHORT SUPPLY CHAINS IN JAPAN AND ITALY 

• NATURAL AND ECO-FRIENDLY FORMULATIONS

• MINIMAL PACKAGING AND RECYCLABILITY

• CRUELTY-FREE AND VEGAN PRODUCTS

• CARBON FOOTPRINT REDUCTION

• TRANSPARENT LABELLING AND CERTIFICATIONS
  
  

OUR VALUES

• Sutainability

• Ethical sourcing

• Efficacy

• Transparency

• Inclusivity
  
  WE SAY NO TO
  

• toxicity
  
• compromises
  
• cruelty