HITO Perfume - A Ritual in a Bottle

A mindful blend of Black Tea, Rose & Wild Fig. Natural ingredients your skin will love.
🌱 100% plant-based✓ Cruelty free🧴 Crafted in Italy
Regular price $175.00
Sale price $175.00 Regular price
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  • Estimated Delivery:Mar 18 - Mar 22

  • Free Shipping & Returns: On all orders over $89

Size: 3.4 fl.oz / 100 ml – Eau de Parfum

Roll-On Size: 0.34 fl.oz / 10 ml – for scent-on-the-go

HITO means “person” in Japanese — a reminder of the sacred connection between body, mind, and nature.

More than just a fragrance, HITO is an olfactory meditation. A daily ritual that invites stillness, presence, and deep breath. Inspired by Japanese mindfulness and Italian natural elegance, this perfume was crafted to soothe the senses, lift the spirit, and bring harmony to your day.


Fragrance Journey

Top Notes: Sparkling Sicilian citrus, fresh yuzu, and green herbs awaken your senses like morning light through leaves.
Heart Notes: Delicate petals of peony, pomelia, and rose unfold with softness, balanced by the subtle intensity of black tea and blooming cherry tree.
Base Notes: Earthy cedarwood, oak lichen, and warm resins wrap you in a grounding, meditative aura.


Why You'll Love It

  • Mood Elevating: A natural blend that clears the mind and centers the soul.

  • Versatile & Timeless: Ideal for moments of stillness or movement — from morning rituals to late-night reflections.

  • Long-Lasting: A fragrance that lingers gently, leaving a trail of serenity.


Clean Beauty with Purpose

  • 100% Natural Ingredients: Free from synthetics, phthalates, and parabens.

  • Sustainable & Ethical: Vegan, cruelty-free, and packaged in recyclable materials.

  • Slow-crafted in Italy using traditional methods: steam-distilled essential oils and flower absolutes extracted with enfleurage.


How to Use

Spray (3.4 fl.oz): Mist onto clothing-covered areas — neck, arms, and even hair — for a subtle, continuous presence throughout the day.
Roll-On (0.34 fl.oz):
Temples — to ease stress
Behind ears/neck — to enhance sillage
Wrists — to activate scent through natural movement


HITO is a moment of pause.

A breath between thoughts. A soft reminder to come home to yourself.

HITO natural fragrance with wild fig, yuzu, and elemi by WA:IT

HITO Perfume - A Ritual in a Bottle

As Featured In

Forbes
Vogue
ELLE
WWD
Oprah Daily
InStyle
WA:IT HITO Eau de Parfum - Captivating Natural Fragrance for Pure Soul Experience

Made with 100% plant-based ingredients. Certified carbon-negative since 2021.

WA:IT was born from a simple belief: that what you put on your skin should be as mindful as how you live.

Founded by Raffaella Grisa, engineer, traveler, and lifelong advocate for conscious beauty, every formula is crafted in Italy with 100% plant-based ingredients, designed to become a ritual you actually look forward to.

The first carbon-negative beauty brand in Europe, because caring for yourself and the planet should never be a compromise.

Questions? We've got you.

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