W A : I T
Italian slow beauty brand
Our strength lies not only in the exceptional quality of raw materials and product effectiveness but also in our commitment to sustainability. WA:IT became the first European beauty brand to achieve Net Carbon Negative status in 2021 with the support of Cornell University. The holistic wellness brand embodies a unique fusion of two cultural philosophies, with "WA" representing Japanese values of peace and harmony and "IT" symbolizing Italian aesthetics.
NEW LAUNCH
THE LIGHT THAT GUIDES YOU COMES FROM WITHIN. INHALE.
[TŌKA]
The act of igniting a TŌKA candle is an intimate sensory expedition. The tactile experience of the intentionally textured surface of the crackle-finished vessel, coupled with the warm radiance of the flame, seamlessly intertwines with the fragrance, evoking an elixir for the olfactory senses.
THE ESSENCE OF NEW BEGINNINGS
UMI
Awaken your senses and embrace transformation with UMI, our newest incense that captures the essence of fresh starts and grounding energy. Inspired by the tranquility of ocean breezes and the vibrant hues of a clear blue sky, UMI is meticulously crafted to evoke a serene atmosphere that welcomes new beginnings.
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SHOP FOR
OMNI Glowing Oil – Natural Japanese Beauty Elixir for Radiant Skin
OMNI + Multi-Purpose Oil - Glowing Skin Revitalizer
OFURO Cleansing Balm - Multi-Purpose Daily Cleanser
B-SOFFICE Moisturizing Butter - Velvety Hydration
TRAMONTO:SUNSET evening incense - Embrace Tranquility
UMI INCENSE - EMBRACE NEW BEGINNINGS
ALBA:DAWN morning incense Elevate Your Morning Ritual
HITO Perfume - Captivating Natural Fragrance for Pure Soul Experience
HARU Eau de Parfum Embrace Rebirth with the Fragrance of New Beginnings
OUR PERFUMES
Fragrance that elevates from one entity to another HARU | HITO
SHOP SKINCARE
Skin is the Human's body largest Organ
GET RADIANT SKIN
SOOTHING INCENSE STICKS
W A : I T PRESS FEATURE
OUR VALUES
