Raffaella Grisa, Founder WA:IT
"We believe that true beauty comes from embracing mindfulness and sustainability, creating a harmony between nature, spirit, and self-care."
OUR PERFUMES
Fragrance that elevates from one entity to another
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SHOP SKINCARE
As the largest organ of the human body, the skindeserves gentle, mindful care—WA:IT products are specially formulated for useon both face and body.
Explore our skincare Explore our skincareSOOTHING INCENSE STICKS
Experience the calming power of WA:IT incense, crafted in Japan to enhance mindfulness, elevate your home ambiance, and support rituals for relaxation and clarity
Explore the collectionBEST SELLERS
HARU Eau de Parfum - The Fragrance of Rebirth
AKA Eau de Parfum - The Fragrance of New Energy
TŌKA – A Candle That Becomes a Ritual
OUR VALUES
FEATURED IN PRESS
Happy Customers
Emily R., New York, NY
WA:IT perfumes are unlike anything I've tried before. HITO has this calming, grounding energy that somehow makes my day feel more centered. The fact that it’s made with natural ingredients makes it even more special.
Jason M., Los Angeles, CA
I was skeptical at first about a fragrance being more than just a scent, but HARU completely changed my perspective. It feels like a gentle ritual every morning. Beautifully crafted and subtle, yet unforgettable.
Sophia L., Chicago, IL
The WA:IT candles are incredible. TŌKA is not just a fragrance—it’s an experience. I love that the container is reusable, and the scent lasts for hours without being overpowering.
Isabella K., FL
I’ve tried so many luxury perfumes, but WA:IT feels different. It’s calming, sophisticated, and somehow nourishing. I always get compliments when I wear AKA—it’s my new signature.
Mia C., NY
I wasn’t expecting to be moved by a fragrance, but WA:IT does that. HARU brings this subtle warmth that makes me feel cared for and grounded. Highly recommend to anyone looking for more than just a perfume
