MINDFUL BEAUTY
 & SUSTAINABLE FRAGRANCES
                        
                      
                      
                      
                    
                        WA:IT IS A CARBON NEGATIVE BRAND
WE LOVE OUR MOTHER EARTH
                        
                          MINDFUL BEAUTY
 & SUSTAINABLE FRAGRANCES
                        
                      
                      
                      
                    LUCE | new launch
LIGHT AS A PATH TO SERENITY. LUCE IS A LIMITED-EDITION MASTERPIECE THAT REFLECTS PURITY, CLARITY, AND INTROSPECTION.
LUCE | new launch
LIGHT AS A PATH TO SERENITY. LUCE IS A LIMITED-EDITION MASTERPIECE THAT REFLECTS PURITY, CLARITY, AND INTROSPECTION.
LUCE | new launch
LIGHT AS A PATH TO SERENITY. LUCE IS A LIMITED-EDITION MASTERPIECE THAT REFLECTS PURITY, CLARITY, AND INTROSPECTION.
AKA | new launch
AKA IS A FRAGRANCE THAT AWAKENS THE SPIRIT AND INVITES YOU TO EMBRACE THE ENERGY OF TRANSFORMATION. INSPIRED BY THE BOLDNESS OF "RED"
AKA | new launch
AKA IS A FRAGRANCE THAT AWAKENS THE SPIRIT AND INVITES YOU TO EMBRACE THE ENERGY OF TRANSFORMATION. INSPIRED BY THE BOLDNESS OF "RED"
AKA | new launch
AKA IS A FRAGRANCE THAT AWAKENS THE SPIRIT AND INVITES YOU TO EMBRACE THE ENERGY OF TRANSFORMATION. INSPIRED BY THE BOLDNESS OF "RED"
Raffaella Grisa, Founder WA:IT
"We believe that true beauty comes from embracing mindfulness and sustainability, creating a harmony between nature, spirit, and self-care."
          OUR PERFUMES
Fragrance that elevates from one entity to another
Explore the collection Explore the collection
          SHOP SKINCARE
As the largest organ of the human body, the skindeserves gentle, mindful care—WA:IT products are specially formulated for useon both face and body.
Explore our skincare Explore our skincareSOOTHING INCENSE STICKS
          Experience the calming power of WA:IT incense, crafted in Japan to enhance mindfulness, elevate your home ambiance, and support rituals for relaxation and clarity
Explore the collectionBEST SELLERS
HITO Perfume - A Ritual in a Bottle
HARU Eau de Parfum - The Fragrance of Rebirth
AKA Eau de Parfum - The Fragrance of New Energy
TŌKA – A Candle That Becomes a Ritual
OUR VALUES
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Stay up to date with latest products and exclusive offers - 10%off on your first purchase
Happy Customers
Daniel H., San Francisco, CA
The skincare and perfumes from WA:IT are thoughtfully designed. I appreciate the mindfulness behind each product. OMNI+ is now part of my daily ritual—I feel more connected and present
Mia C., NY
I wasn’t expecting to be moved by a fragrance, but WA:IT does that. HARU brings this subtle warmth that makes me feel cared for and grounded. Highly recommend to anyone looking for more than just a perfume
Emily R., New York, NY
WA:IT perfumes are unlike anything I've tried before. HITO has this calming, grounding energy that somehow makes my day feel more centered. The fact that it’s made with natural ingredients makes it even more special.
Jason M., Los Angeles, CA
I was skeptical at first about a fragrance being more than just a scent, but HARU completely changed my perspective. It feels like a gentle ritual every morning. Beautifully crafted and subtle, yet unforgettable.
Sophia L., Chicago, IL
The WA:IT candles are incredible. TŌKA is not just a fragrance—it’s an experience. I love that the container is reusable, and the scent lasts for hours without being overpowering.
Isabella K., FL
I’ve tried so many luxury perfumes, but WA:IT feels different. It’s calming, sophisticated, and somehow nourishing. I always get compliments when I wear AKA—it’s my new signature.
Daniel H., San Francisco, CA
The skincare and perfumes from WA:IT are thoughtfully designed. I appreciate the mindfulness behind each product. OMNI+ is now part of my daily ritual—I feel more connected and present
Mia C., NY
I wasn’t expecting to be moved by a fragrance, but WA:IT does that. HARU brings this subtle warmth that makes me feel cared for and grounded. Highly recommend to anyone looking for more than just a perfume
Emily R., New York, NY
WA:IT perfumes are unlike anything I've tried before. HITO has this calming, grounding energy that somehow makes my day feel more centered. The fact that it’s made with natural ingredients makes it even more special.
Jason M., Los Angeles, CA
I was skeptical at first about a fragrance being more than just a scent, but HARU completely changed my perspective. It feels like a gentle ritual every morning. Beautifully crafted and subtle, yet unforgettable.
  
  
Free Shipping
Free Shipping for orders over 89$
  
  
Money Guarantee
Within 30 days for an exchange.
  
  
Online Support
7 days a week
  
  
Flexible Payment
Pay with Multiple Credit Cards